Good And Relevant Content Is Very Important To Websites
Yes, that is true. Good and relevant content is very important to websites. I would tell you that same old cliché everyone is using on the internet; “Content is King” but you won’t settle for it. You need to understand in what way it is important. Am I right?
Remember why you are here for? You are here because you aspire to do internet marketing aiming to “ensure an online visible and effective presence for your business: to attract visitors to your website: to communicate information to prospects about your products or services: to convert your website visitors into clients”
Unless you have good content, none of the above is possible. Simply because a good and relevant content is the startup battery that is required to get your engine up and running; without it you are going nowhere. The reason why you need relevant, interesting and well written content is to be able to:
- Communicate with machines: to ensure online visibility and effectiveness on SERPs, social networks, and blogs etc.
- Communicate with humans: to attract, communicate, interact, and convert.
If you have irrelevant content search engines' spiders won’t be able to find your website nor classify it as useful to its users. Therefore, your website won’t appear on the SERPs. And if content is relevant but not good, after landing on your website, the user will be turned off and consequently, your prospect won’t be converted into a customer.
Yet, one thing should be clear in the above “context”. That is even though these two functions are correlated they are independent processes. Machines and Humans speak different languages. Hence, the importance of considering your content strategy before you start developing your website arises.
A good content strategy begins by asking the right questions
- What are you trying to accomplish with this project?
- Are there any budget constraints for this project?
Those are two preliminary questions that you need to answer while thinking about your content strategy. The answers to those questions will help you decide your audience or target prospects, the scale of your website, how it will look like, the content to be used, and where it is to be seen.
Communicating with humans
- Whom are you targeting?
o According to demographics: age, gender, etc.
o According to industry?
- What geo-locations are you targeting?
o Global: will deliver the service or the product to any destination in the world
o Local: you will deliver the service or the product to any destination within your country.
- Where does your target market go on the web?
o Websites? Blogs? Forums? Social networks?
- Do you have the relevant information about your product and services? the product or service details and specifications?
- What does the product or the service accomplish? how does it add value to its user?
- What is your competitive edge? is your price right? do you free shipping? etc
- How can the user get the product or the service?
- Is your content relevant, easy to follow, interesting?
Design and Development
Traditional Vs. contemporary
- What elements (Text, video, audio, images) will you use?
- What pages (Site map: about us, services / products details, our clients, contact us. FAQs …etc) will you have on your website.
- How will you interact with website visitors users? Social networking buttons i.e. share, like, follow?
- Comments section?
- Users’ review of the service / the product section?
Communicating with machines
Search Engine Optimization
- Did you write content that is relevant, interesting and useful to the user?
- Did you optimize the text? Did you choose the right keywords associated with your service or product? Did you use them wisely?
- Did you optimize headers and tags? Did you make it easy for web spiders to crawl in and check your website?
- Did you add all the keywords in the page Titles, the meta - descriptions and the HTML Headings?
In a Nutshell
Creating good and relevant content is a complex project. To make it less complex you must ask yourself the right questions. Machines’ language and humans' language differ but should be considered as two faces of the same coin; you can’t afford to look at one side and ignore the other.