Yes, that is true. Good and relevant content is very important to websites. I would tell you that same old cliché everyone is using on the internet; “Content is King” but you won’t settle for it. You need to understand in what way it is important. Am I right?
Remember why you are here for? You are here because you aspire to do internet marketing aiming to “ensure an online visible and effective presence for your business: to attract visitors to your website: to communicate information to prospects about your products or services: to convert your website visitors into clients”
Unless you have good content, none of the above is possible. Simply because a good and relevant content is the startup battery that is required to get your engine up and running; without it you are going nowhere. The reason why you need relevant, interesting and well written content is to be able to:
If you have irrelevant content search engines' spiders won’t be able to find your website nor classify it as useful to its users. Therefore, your website won’t appear on the SERPs. And if content is relevant but not good, after landing on your website, the user will be turned off and consequently, your prospect won’t be converted into a customer.
Yet, one thing should be clear in the above “context”. That is even though these two functions are correlated they are independent processes. Machines and Humans speak different languages. Hence, the importance of considering your content strategy before you start developing your website arises.
Those are two preliminary questions that you need to answer while thinking about your content strategy. The answers to those questions will help you decide your audience or target prospects, the scale of your website, how it will look like, the content to be used, and where it is to be seen.
o According to demographics: age, gender, etc.
o According to industry?
o Global: will deliver the service or the product to any destination in the world
o Local: you will deliver the service or the product to any destination within your country.
o Websites? Blogs? Forums? Social networks?
Traditional Vs. contemporary
Creating good and relevant content is a complex project. To make it less complex you must ask yourself the right questions. Machines’ language and humans' language differ but should be considered as two faces of the same coin; you can’t afford to look at one side and ignore the other.
هؤلاء أعلنوا معنا , أضف صفحتك التسويقية الآن مجانا حتي يجدك عملائك بسهولة عبر النترنت
