What is Search Engine Optimization?
SEO or Search Engine Optimization refers to the process that affects the visibility of web presence in the search results of the search engines. SEO’s prime goal is to make a business’s website or a product’s webpage to rank highly in search results pages. By appearing earlier and more frequently on the search results pages, it will receive more visitors from the users of the search engine. Another vital goal is to effectively persuade and motivate its reader to take action via its well-written content and unique design.
How do search engines work?
You are a tourist in a gigantic city with lots of destinations to visit Wouldn’t it be great if you find a taxi driver to drive you right through the busy streets? What if the driver can answer “instantly” every single question that pops up in your head, how awesome would that be?
Well, that is more like what the search engine performs. The internet is this big city where every web page or file is a destination of its own. Your driver; the Search Engine uses a map of the best paths available - links. The city; the World Wide Web provides to link all content pages together. The search engines manages to drive across the internet by means of spidering: gathering information, and indexing: storing the information.
So when you ask to drive to a certain destination, the search engine returns with the relevant and useful results to the searcher’s query, then ranks the results according to perceived importance and usefulness.
How do search engine decide the ranking, and why is it useful?
Over the years, search engines developed complex algorithms that decide ranking factors. Algorithms decide the ranking of the search results taking into consideration. Key Words, Content, Popularity and Accessibility are among those ranking factors. Key words relate directly to searcher’s query. Therefore, incorrect, deficient, and inconsistent key words in a web webpage’s tags cause pages to rank for irrelevant searches, or end up at the end of search result. As for Content, they say “Content is King”, and it is true. Content is imperative to transfer the searcher your web page viewer. By keeping the viewer via content your business’s page will gain more views which bring us to Popularity. Currently, Popularity is a very important factor since Search Engines make link analysis to evaluate the frequency of which a page is chosen by all users as an indicator of predicting relevance. Accessibility: the time Search Engines like Google take to access your web page, predict its relevance and include it in their search page results.
How to create a good SEO?
A good SEO is homogeneous process that depends on the right mixture of elements. Web Development is essential for this process since Design is a crucial factor in the SEO equation. It could be the deal maker or breaker. Architecture is the base of any website from code development to page hierarchy and page loading speeds, etc. if the base is not solid, your SEO will fall apart. Content what it you are offering your viewers text, or media, the content should be well written and presented to keep coming back and establish a favorable action i.e. refer you to their contacts via Social Media i.e. Twitter and Facebook or become your client.